Introducing

Our Newest Arrivals

Bringing Heritage and Identity into your lifestyle.

Touches on heritage and identity

Productivity Essentials

Objects that partner with your digital tools so you can focus on your most important work.

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Eco-friendly biodegradable phone case with black women reading design

Accessories

Activewear

Activewear

Organic crop top featuring a map of Africa, made from eco-friendly materials for a comfortable and stylish fit.

Clothes

ceramic mug featuring a little black boy with afro hair.

Drinkware

Socks featuring a design inspired by the traditional Panu di Pinti woven fabric from Guinea-Bissau, showcasing unique patterns and craftsmanship.

HER.IDEN Socks

Heritage shoes featuring designs inspired by Guinea-Bissau's traditional Panu di Pinti woven fabric, celebrating cultural heritage through stylish footwear.

Heritage Shoes

Smart Black Girl working on her laptop in a village.

Kids

Partnership

Partnership

Eco-friendly biodegradable phone case with black women reading design

Accessories