Abous Us

WELCOME TO HER.IDEN STORE

Our goal is to inspire people from diverse backgrounds to establish significant connections with Africa. Through its art, music, culture, and more, we offer a pathway to discover and honor the lively essence of this remarkable continent.

OUR FOUNDERS:

We are two proud friends from Guinea-Bissau, united by a deep passion for Africa and all its beauty, culture, and stories. We aim to share a positive message and promote African identity by delivering high-quality products with distinctive designs celebrating our heritage.
This online store is just the beginning of an exciting journey. After a year and a half of meticulous research and planning, we are thrilled to launch this first phase of our vision. But this is more than just a store—it’s a movement to showcase the essence of Africa to the world.
We invite you to join us in bringing this extraordinary venture to life. Together, let’s celebrate and amplify the spirit of Africa!